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The Great American Blow-Up: Puffery in Advertising and Selling
By Ivan L. Preston
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Hardcover
Book cover for 9780299067304
 
Rev sub edition from Univ of Wisconsin Pr (October 1, 1996)
9780299152505 | details & prices | 243 pages | 6.50 × 9.50 × 0.75 in. | 1.15 lbs | List price $50.00
About: This edition provides new examples of puffery and deceit in advertising.
With Margery Williams Bianco, William Nicholson (other contributor) | from Univ of Wisconsin Pr (July 1, 1975)
9780299067304 | details & prices | 6.50 × 9.50 × 1.00 in. | 1.15 lbs | List price $50.00
This edition also contains The Velveteen Rabbit, The Velveteen Rabbit
About: An historical and critical study of falseness, deception, misrepresentation, and puffery in American advertising, their current uses and effects, their legal status and governmental regulation, and possible means for their eradication
Paperback
Revised edition from Univ of Wisconsin Pr (August 15, 1996)
9780299152543 | details & prices | 6.25 × 9.25 × 0.75 in. | 0.80 lbs | List price $19.95
With Richard E. Fitzpatrick, M. D. (other contributor), E. Victor Ross, M. D. (other contributor), Mitchel P. Goldman, M. D. (other contributor), Suzanne L. Kilmer, M. D. (other contributor) | from Univ of Wisconsin Pr (June 1, 1977); titled "Great American Blow-Up: Puffery in Advertising and Selling"
9780299067342 | details & prices | 5.50 × 8.75 × 1.00 in. | 1.05 lbs | List price $14.95
This edition also contains Lasers and Energy Devices for the Skin