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Christopher Paul has written 13 work(s)
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Paperback:
9781530155507 | Createspace Independent Pub, February 20, 2016, cover price $10.00
Paperback:
9781512016109 | Createspace Independent Pub, May 15, 2015, cover price $10.00
Paperback:
9783110347661 | 10 revised edition (De Gruyter, March 27, 2015), cover price $56.00
Paperback:
9781507863374, titled "My Keys Donât Know Where I Am!" | Createspace Independent Pub, February 4, 2015, cover price $10.00
Paperback:
9780718177331 | Penguin Uk, June 27, 2014, cover price $20.70
Paperback:
9780833082374 | Rand Corp, February 20, 2014, cover price $19.95
Paperback:
9780718177287 | Penguin Uk, June 20, 2013, cover price $21.40
Paperback:
9780833052483 | Rand Corp, June 30, 2011, cover price $16.00
Hardcover:
9780313386404 | Praeger Pub Text, April 7, 2011, cover price $55.00
Paperback:
9780833046857 | Rand Corp, April 30, 2009, cover price $20.00
Hardcover:
9780313356841 | Praeger Pub Text, September 30, 2008, cover price $83.00
Paperback:
9781419699702 | Createspace Independent Pub, August 13, 2008, cover price $15.99
Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
Product Description: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U...read more
Paperback:
9780833041562 | Rand Corp, September 20, 2007, cover price $30.00 | About this edition: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.
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