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Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
By Todd C. Helmus; Christopher Paul; Russell W. Glenn
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Paperback
Book cover for 9780833041562
 
from Rand Corp (September 20, 2007)
9780833041562 | details & prices | 211 pages | 6.00 × 8.75 × 0.75 in. | 0.85 lbs | List price $30.00
About: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.