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Todd C. Helmus has written 4 work(s)
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Paperback:
9780833088918, titled "Advising the Command: Best Practices from the Special Operationâs Advisory Experience in Afghanistan" | Rand Corp, August 31, 2015, cover price $15.00 | About this edition: Identifies best practices for Special Operations Advisory Groups, which are tasked with advising headquarter elements of the Afghan Special Security Forces.
Paperback:
9780833076595 | Rand Corp, September 16, 2012, cover price $25.95
Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
Product Description: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U...read more
Paperback:
9780833041562 | Rand Corp, September 20, 2007, cover price $30.00 | About this edition: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.
Paperback:
9780833037022 | Rand Corp, January 1, 2005, cover price $24.00
Miscellaneous:
9780833040565 | Rand Corp, June 14, 2001, cover price $9.95
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