Product Description: "Our employees are our greatest asset"-it's a cliché companies feel obliged to spout. Some may even believe it. But as with eating healthy food and getting exercise, lip-service doesn't make goals come true. In this groundbreaking book, The Talent Mandate, Andrew Benett explores how truly "talent centric" organizations thrive in today's changing economy...read more

Product Description: As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop...read more

Product Description: In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities...read more

The authors of Next demonstrate how the role of male consumerism has evolved and what it means for business and the American culture, describing how today's men are defined by complex social, biological, and economic factors. Reprint. 30,000 first printing.

Product Description: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists...read more (view table of contents, read Amazon.com's description)

Predicting that technological developments already in existence will dramatically affect the next five to ten years, a guide to making decisions for the near future explains how to apply this information in business and personal arenas. Reprint. (view table of contents)

Teenagers discuss the rewarding and sometimes frustrating experiences of being a volunteer

Offers real-life advice from teenagers on how to survive high school, dealing with the issues of stress, schoolwork, teachers, parents, college choice, romance, and sports