A follow-up to the best-selling Next draws on the authors' work in the fields of global brand growth and 'metrosexuality' to make predictions regarding such topics as the end of permanent full-time employment, disappearing gender boundaries, and true one-to-one marketing. Reprint. 20,000 first printing.

The authors of Next demonstrate how the role of male consumerism has evolved and what it means for business and the American culture, describing how today's men are defined by complex social, biological, and economic factors. Reprint. 30,000 first printing.

Product Description: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists...read more (view table of contents, read Amazon.com's description)

Product Description: Planeta. Barcelona. 2001. 23 cm. 448 p. Encuadernación en tapa blanda de editorial ilustrada. Traducción de Emilio G. Muñiz y Emma R. Fondevila. Planeta divulgación. Traducción de: Trends for the near future. Civilización futura...read more

Predicting that technological developments already in existence will dramatically affect the next five to ten years, a guide to making decisions for the near future explains how to apply this information in business and personal arenas. Reprint. (view table of contents)