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A nonfiction armchair journey into the near future, Next breaks down the art of trend-tracking that made Salzman and Matathia's company, The Department of the Future, one of the most sought-after in the world. The authors describe the trends that are both here and on the horizon, speculating thoughtfully on a variety of probable scenarios in family, love and relationships, office life, leisure, and even religious life. They give advice on how to put this information to the best use in life and work, and on how to live prepared for the likely -- and poised for the unexpected. Always provocative, never prescriptive, Next is designed ultimateLy to help people make informed decisions about their lives. An international bestseller now sold in six countries, Next is an essential resource for business and pleasure in the coming years.
About: Two advertising experts predict how current technology will change cultures, life, and business, sometimes in unexpected ways, and give advice on how best to use this information
About: Predicting that technological developments already in existence will dramatically affect the next five to ten years, a guide to making decisions for the near future explains how to apply this information in business and personal arenas.
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