Results for Michael W. Lowenstein

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Michael W. Lowenstein has written 6 work(s)

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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Product Description: Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers--not organizations-- now control the decision-making dynamics and how organizations are perceived...read more

By Michael W. Lowenstein

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Paperback:

9781606498965 | Business Expert Pr, April 1, 2014, cover price $59.95 | About this edition: Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection.

The Customer Advocate and the Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior