Product Description: Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers...read more

Outlining a six-step process for developing prospective customers into loyal advocates, a guide offers techniques for reaching the stage where customers buy on a steady basis, recommend the product to friends, and resist lower prices from the competition (view table of contents)