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Paul Martin Lester has written 10 work(s)
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cover image for 9780415662949
Product Description: In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise...read more

Hardcover:

9780415662932 | Routledge, November 29, 2013, cover price $150.00 | About this edition: In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling.

Paperback:

9780415662949 | Routledge, December 10, 2013, cover price $49.95 | About this edition: In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling.

cover image for 9781133308645
Product Description: Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media...read more

Paperback:

9781133308645 | 6 edition (Wadsworth Pub Co, January 1, 2013), cover price $234.95 | About this edition: Visual communication is just as important as verbal communication, if not more so.
9781439082829 | 5th edition (Wadsworth Pub Co, February 12, 2010), cover price $257.95 | About this edition: Visual communication is just as important as verbal communication, if not more so.
9780534562465 | Wadsworth Pub Co, August 1, 2002, cover price $81.95 | also contains Current Approaches in Applied Artificial Intelligence: 28th International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, Iea/Aie 2015 | About this edition: This is the only text to offer substantial coverage of issues specific to all forms of visual communication.
9780534561420 | Wadsworth Pub Co, July 1, 1999, cover price $81.95 | also contains Bioactive Essential Oils and Cancer | About this edition: This is the only text to offer substantial coverage of issues specific to all forms of visual communication.
9780534195304 | Wadsworth Pub Co, January 1, 1995, cover price $62.95 | also contains El dragón | About this edition: The first truly comprehensive text for the viscom course, this text develops visual literacy by exploring and showing the role of images in the communication process.

cover image for 9780415521482
Product Description: Most web design books developed for the trade market are a series of exercises without a theoretical, aesthetic, or historic framework. In this book, Visual Communication on the Web, web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the web...read more

Paperback:

9780415521482 | Pap/psc edition (Routledge, December 5, 2012), cover price $59.95 | About this edition: Most web design books developed for the trade market are a series of exercises without a theoretical, aesthetic, or historic framework.

cover image for 9780415521475
Product Description: Most web design books developed for the trade market are a series of exercises without a theoretical, aesthetic, or historic framework. In this book, Visual Communication on the Web, web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the web...read more

Hardcover:

9780415521475 | 1 edition (Routledge, November 30, 2013), cover price $150.00 | About this edition: Most web design books developed for the trade market are a series of exercises without a theoretical, aesthetic, or historic framework.

cover image for 9781617033155
Product Description: Presidents Herbert Clark Hoover and George Walker Bush were challenged many times during their political careers. On Floods and Photo Ops: How Herbert Hoover and George W. Bush Exploited Catastrophes focuses on the visual record of two such tests: the relief efforts led by Commerce Secretary Hoover during the 1927 Mississippi River flood and the Bush team's response to Hurricane Katrina?...read more

Paperback:

9781617033155 | Univ Pr of Mississippi, May 1, 2012, cover price $30.00 | About this edition: Presidents Herbert Clark Hoover and George Walker Bush were challenged many times during their political careers.
9780253212528, titled "Gardens of Earthly Delight: Sixteenth and Seventeenth-Century Netherlandish Gardens" | Reprint edition (Indiana Univ Pr, July 1, 1986), cover price $15.00 | also contains Gardens of Earthly Delight: Sixteenth and Seventeenth-Century Netherlandish Gardens

cover image for 9781604732863
Product Description: Presidents Herbert Clark Hoover and George Walker Bush were challenged many times during their political careers. On Floods and Photo Ops: How Herbert Hoover and George W. Bush Exploited Catastrophes focuses on the visual record of two such tests: the relief efforts led by Commerce Secretary Hoover during the 1927 Mississippi River flood and the Bush team's response to Hurricane Katrina...read more

Hardcover:

9781604732863 | Univ Pr of Mississippi, December 3, 2009, cover price $50.00 | About this edition: Presidents Herbert Clark Hoover and George Walker Bush were challenged many times during their political careers.

cover image for 9780534637200
Product Description: Visual Communication: Images with Messages (with InfoTrac)

Paperback:

9780534637200 | 4th edition (Wadsworth Pub Co, February 18, 2005), cover price $247.95 | About this edition: Visual Communication: Images with Messages (with InfoTrac)
9780534562441 | Wadsworth Pub Co, August 1, 2002, cover price $94.95 | About this edition: This is the only text to offer substantial coverage of issues specific to all forms of visual communication.

cover image for 9780205322596
Product Description: Discusses important topics in the growing visual communication field. It is the first book to combine all of the information necessary to start anyone on a successful visual communication career. This book examines the historical context of visual journalism while providing insights into modern-day applications of media processes critical to the new media professional...read more (view table of contents, read Amazon.com's description)

Paperback:

9780205322596 | Prentice Hall, March 1, 2002, cover price $161.60 | About this edition: Discusses important topics in the growing visual communication field.

cover image for 9780313378928
Product Description: This expanded collection of new and fully revised explorations of media content identifies the ways we all have been negatively stereotyped and demonstrates how careful analysis of media portrayals can create more beneficial alternatives...read more
By Paul Martin Lester (editor)

Hardcover:

9780313378928 | 3 edition (Praeger Pub Text, April 19, 2011), cover price $60.00 | About this edition: This expanded collection of new and fully revised explorations of media content identifies the ways we all have been negatively stereotyped and demonstrates how careful analysis of media portrayals can create more beneficial alternatives.
9780275949280 | Praeger Pub Text, March 1, 1996, cover price $99.95 | About this edition: Images That Injure is a collection of essays that discuss visual messages that harm and perpetuate misleading myths about members of various cultural groups.

Paperback:

9780275953577 | Praeger Pub Text, March 1, 1996, cover price $26.95 | About this edition: Images That Injure is a collection of essays that discuss visual messages that harm and perpetuate misleading myths about members of various cultural groups.

Product Description: This book combines coverage of desktop design aesthetics and computer program basics with practical workbook assignments. It discusses 15 different programs in both Macintosh and Windows formats (including basic instructions for using CorelDraw, Director, Excel, FreeHand, HyperCard, Illustrator, Lotus 1-2-3, Netscape, PageMaker, Persuasion, Photoshop, PowerPoint, QuarkXPres, Word, and WordPerfect)...read more

Paperback:

9780534505660 | Pap/dskt edition (Wadsworth Pub Co, December 1, 1995), cover price $93.95 | About this edition: This book combines coverage of desktop design aesthetics and computer program basics with practical workbook assignments.

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