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Digital Innovations for Mass Communications: Engaging the User
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Bibliographic Detail
Publisher Routledge
Publication date December 10, 2013
Pages 272
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780415662949
ISBN-10 041566294X
Dimensions 0.75 by 7 by 9.75 in.
Weight 1.15 lbs.
Original list price $49.95
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Summaries and Reviews
Amazon.com description: Product Description:

In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.

The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.

When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.



Editions
Hardcover
Book cover for 9780415662932
 
from Routledge (November 29, 2013)
9780415662932 | details & prices | 272 pages | 7.25 × 10.00 × 1.00 in. | 1.60 lbs | List price $150.00
About: In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling.
Paperback
Book cover for 9780415662949
 
The price comparison is for this edition
from Routledge (December 10, 2013)
9780415662949 | details & prices | 272 pages | 7.00 × 9.75 × 0.75 in. | 1.15 lbs | List price $49.95
About: In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.