Intends to help readers make better financial decisions and adopts a life-cycle approach to financial planning. This book focuses on practical application and decision-making. It reinforces concepts with diverse real-life examples, information, advice, and a problem-solving format.

Product Description: This brand-new online assessment-driven and student-centered tutorial provides students with a personalized learning plan. Based on a diagnostic Pre-Test, a customized learning path is generated for each student that targets their study needs and helps them to visualize, organize, practice, and master the material in the text...read more

Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources , self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.

Product Description: Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill...read more

Product Description: Business texts published for use in 2002 will not reflect the impact of the business world after the events that occurred on September 11, 2001. In response, South-Western has created The Impact of Terrorism. This text shows how government, business, and the citizens of our nation responded to the attacks...read more

Product Description: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information...read more (view table of contents, read Amazon.com's description)

Product Description: The ninth edition of this work embraces new technology, integrating it into every aspect of the text. The book has an underlying entrepreneurial theme, encouraging students to look at issues from a business owner's perspective. (view table of contents, read Amazon.com's description)

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Product Description: paperback (view table of contents, read Amazon.com's description)

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Product Description: Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available...read more

Product Description: Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment...read more (view table of contents, read Amazon.com's description)

Product Description: Appropriate for courses in Business Commmunication and Business Writing. Course can be found in Business, Communication, and English departments. Sharply focused on effective written, oral, and employment communication skills, this comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide students with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job...read more (view table of contents, read Amazon.com's description)

Product Description: Eight editions of continuous improvement have led to the most exciting introductory marketing package in classroom history. This new edition continues to set the innovative standard, being the first to truly integrate international coverage, including outstanding video cases and video package, all-new boxed examples and expanded coverage of services for current coverage of today's dynamic marketing issues...read more