Product Description: Book by Kurtz, David L., Boone, Louis E., Fleenor, C. Patrick

Product Description: LOUIS E. BOONE DAVID L KURTZ

Product Description: Eight editions of continuous improvement have led to the most exciting introductory marketing package in classroom history. This new edition continues to set the innovative standard, being the first to truly integrate international coverage, including outstanding video cases and video package, all-new boxed examples and expanded coverage of services for current coverage of today's dynamic marketing issues...read more

Product Description: Appropriate for courses in Business Commmunication and Business Writing. Course can be found in Business, Communication, and English departments. Sharply focused on effective written, oral, and employment communication skills, this comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide students with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job...read more (view table of contents, read Amazon.com's description)

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This text for personal financial planning adopts a life-cycle approach to financial planning. The writing style, designed for readers with diverse educational backgrounds, is informal and relatively non-technical. The emphasis is on practical application and decision making. Concepts are reinforced with diverse real-life examples, up-to-date information, expert advice, and a problem solving format. Easy-to-complete worksheets are integrated into the text. New "Surf's Up" Internet Exercises have been added. The result is a quality text that is current and provides a thorough, conceptually sound treatment of the subject for both students and instructors alike.

Product Description: Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment...read more (view table of contents, read Amazon.com's description)

Product Description: Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available...read more

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Product Description: paperback (view table of contents, read Amazon.com's description)

Product Description: The ninth edition of this work embraces new technology, integrating it into every aspect of the text. The book has an underlying entrepreneurial theme, encouraging students to look at issues from a business owner's perspective. (view table of contents, read Amazon.com's description)

Product Description: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information...read more (view table of contents, read Amazon.com's description)

Product Description: Business texts published for use in 2002 will not reflect the impact of the business world after the events that occurred on September 11, 2001. In response, South-Western has created The Impact of Terrorism. This text shows how government, business, and the citizens of our nation responded to the attacks...read more

Boone and Kurtz's Contemporary Business 2003 has proved to be the premier introduction to business text and package, edition after edition. With each new edition, this best-selling author team builds and improves upon their past innovations, creating the most technologically advanced, student friendly, instructor supported text available. Contemporary Business 2003 is packed with innovation, giving students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow. Instead of just offering students a glimpse of the 21st century marketplace, this updated text provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.

Product Description: Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill...read more