Product Description: CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure...read more

Boone and Kurtz's Contemporary Business continues to be the premier introduction to business text and package, edition after edition. With each new edition, this best-selling author team builds and improves upon their past innovations, creating the most technologically advanced, student friendly, instructor supported text available. Contemporary Business 10th Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow-and the Boone and Kurtz Web site complements the textbook with additional resources. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.

This text for personal financial planning adopts a life-cycle approach to financial planning. The writing style, designed for readers with diverse educational backgrounds, is informal and relatively non-technical. The emphasis is on practical application and decision making. Concepts are reinforced with diverse real-life examples, up-to-date information, expert advice, and a problem solving format. Easy-to-complete worksheets are integrated into the text. New "Surf's Up" Internet Exercises have been added. The result is a quality text that is current and provides a thorough, conceptually sound treatment of the subject for both students and instructors alike.

Boone and Kurtz's Contemporary Business 2003 has proved to be the premier introduction to business text and package, edition after edition. With each new edition, this best-selling author team builds and improves upon their past innovations, creating the most technologically advanced, student friendly, instructor supported text available. Contemporary Business 2003 is packed with innovation, giving students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow. Instead of just offering students a glimpse of the 21st century marketplace, this updated text provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.

CONTEMPORARY BUSINESS 2006, is updated and even better than before! Containing the most important introductory business topics, this paperback text also includes the most current information available in any business text, and the best supplementary package in the business. You'll find this new paperback updated edition of Contemporary Business creates excitement about the world of business for your students as well as helping them improve their critical thinking skills. Opening new doors of possibility can be difficult - Contemporary Business, gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. The Best Just Got Better!

Product Description: Make better financial decisions with PLANNING YOUR FINANCIAL FUTURE and its accompanying online study resource, Xtra! With an emphasis on practical application and decision-making, this finance text provides you with the information you need to make good decisions...read more

Product Description: CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available...read more

Product Description: This brand-new online assessment-driven and student-centered tutorial provides students with a personalized learning plan. Based on a diagnostic Pre-Test, a customized learning path is generated for each student that targets their study needs and helps them to visualize, organize, practice, and master the material in the text...read more

Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources , self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.

Product Description: Boone and Kurtz's Contemporary Business Brief Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues...read more

Product Description: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information...read more (view table of contents, read Amazon.com's description)