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Contemporary Marketing 2002
By
David L. Kurtz and
Louis E. Boone
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
November 1, 2001
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780030351723
ISBN-10
0030351723
Dimensions
1 by 9 by 10.50 in.
Weight
3.55 lbs.
Original list price
$164.95
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
Editions
Paperback
The price comparison is for this edition
from South-Western Pub (November 1, 2001)
9780030351723 | details & prices | 9.00 × 10.50 × 1.00 in. | 3.55 lbs | List price $164.95
About: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year.
About: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year.
from South-Western Pub (June 1, 2001); titled "Contemporary Marketing: 2002"
9780030339134 | details & prices | 82 pages | 8.75 × 10.50 × 1.00 in. | 3.50 lbs | List price $137.95
About: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year.
About: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year.
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