Product Description: This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study...read more

Product Description: This comprehensive guide to sales careers and sales management explores the exciting and challenging role of sales within today's business environment. From sales theory to sales process and practice, this book explores the wide range of opportunities for sales professionals, from an entry-level field sales rep role to upper-level sales managers...read more (view table of contents, read Amazon.com's description)

Product Description: This new sales management text takes a practical, goal-oriented approach to teaching sales management skills and concepts, using the steps along the typical career path of the sales manager, from field representative to upper management...read more (view table of contents, read Amazon.com's description)