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Marketing Principles and Best Practices With Infotrac
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Product Description: Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook...read more
By Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, Douglas K. Hoffman and K. Douglas Hoffman (editor)
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Hardcover:

9780324200447 | 3 har/cdr edition (South-Western Pub, January 1, 2004), cover price $259.95 | About this edition: Voice of the Expert!

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