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Abbie Griffin has written 11 work(s)
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Hardcover:
9781118971802 | Blackwell Pub, November 2, 2015, cover price $55.00
Hardcover:
9781118770771 | John Wiley & Sons Inc, October 13, 2014, cover price $60.00
Hardcover:
9780470648209 | 3 edition (John Wiley & Sons Inc, December 26, 2012), cover price $135.00 | also contains The Pdma Handbook of New Product Development
Hardcover:
9780470648209 | 3 edition (John Wiley & Sons Inc, December 26, 2012), cover price $135.00 | also contains The Pdma Handbook of New Product Development
9780471141891 | John Wiley & Sons Inc, September 1, 1996, cover price $125.00
Hardcover:
9780804775977 | Stanford Univ Pr, May 30, 2012, cover price $29.95
Product Description: The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service...read more
Hardcover:
9780470089231 | John Wiley & Sons Inc, September 28, 2007, cover price $110.00 | About this edition: The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004.
Product Description: This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer...read more
Hardcover:
9780471479413 | John Wiley & Sons Inc, October 5, 2004, cover price $105.00 | About this edition: This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service.
Hardcover:
9780470256411 | Gardners Books, January 1, 2004, cover price $148.00
Hardcover:
9780470256428 | Gardners Books, January 1, 2004, cover price $148.00
Product Description: Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook...read more
Hardcover:
9780324200447 | 3 har/cdr edition (South-Western Pub, January 1, 2004), cover price $259.95 | About this edition: Voice of the Expert!
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Hardcover:
9780471206118 | John Wiley & Sons Inc, April 18, 2002, cover price $105.00
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