Product Description: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context...read more

Product Description: Blogging isn’t what you think, as anyonecan put up a blog on their own server and run it successfully without problems. Understanding the process is really simple and I’m going to explain it all right here. As you go through this book you will find that it’s really simple and if you follow the plan then you’ll have a successful blog up and running in no time at al...read more

Product Description: In another time and another place, they could have been lovers, but in 1970s Northern Ireland, they must fight each other to the death. It is 1978, the height of the Troubles, and flame-haired beauty, Mairead O'Connell, teaches children at the local prima

Product Description: This report uses a revolutionary new research tool, LOIS (the Lifetime Opportunity and Incentives Simulation programme), to assess the impact of current government social policy on our lives from cradle to grave. The strengths and weaknesses of the British benefit, pension and taxation systems are analysed in terms of how well they meet, or are likely to meet, the needs of individuals throughout their lifetimes...read more

Product Description: By 1931, the time of the huge Colonial Exhibition in Paris, France had the second largest empire in the world extending to the four corners of the globe. Yet, intriguingly the multi-various impact of the empire upon French culture and society has been largely ignored by historians...read more

Product Description: Day Trip is a creatively written, very detailed and comical look at a journey. The book focuses on a badly organised aid mission that didn't go as expected. Martin takes you through all of the negative things that happened on the expedition, then equates it to the events that might be happening in your life and offers motivation, inspiration, and personal development...read more

MODERN HISTORY FOR MODERN LANGUAGESFRANCE 1815-2003Written in an accessible style and assuming no prior knowledge, the books in this series address the specific needs of students on language courses. Approaching the study of history from an interest in contemporary politics and society, each book offers a clear historical narrative and sets its region into a world context.Chronological in approach, France 1815-2003 focuses on the main events in French political history, including major socio-economic themes where relevant. Events include the French Revolution, the Bourbon Restoration, the July Monarchy, the Second Republic and the Second Empire, The Third Republic, Occupied France, The Fourth Republic, The Gaullist Revolution, After De Gaulle: Pompidou and Giscard and From 'La Grande Alternance' to 'Normalization'. Drawing upon the latest research, particular emphasis has been given to the role of political memory, the contribution of women and the impact of colonialism and post-colonialism. A range of pedagogical devices and a lively prose style ensure that the book is tailor-made to the requirements of French language undergraduates.The book includes:. timelines of main events at the start of each chapter. glossary-style inserts concentrating on non-official perspectives to show the ways in which history has impacted upon the lives of ordinary people.topics for discussion.a selection of original documents including songs, posters, diaries and eye-witness accountsThe book will be supplemented by a specialised web-site that will include links, interviews with key historians and further documents.

Product Description: Drawing on data from the Department for Work and Pensions about claimants of Income Support and Jobseeker's Allowance in 1995, 1998 and 2000, this report analyses the changing patterns of income deprivation that have occurred in this time period for different groups of people in England...read more

Product Description: Drawing on the extraordinary wealth of scholarly and critical material on John Milton's life, works and influence, this unique collection of reprinted articles brings together the most illuminating scholarship that has been written about Milton in the last hundred years...read more

Product Description: The Algerian War 1954-62 was one of the most prolonged and violent examples of decolonization. At times horribly savage, it was an undeclared war in the sense that no formal declaration of hostilities was ever made. Bringing to an end one hundred and thirty two years of French rule, the Algerian struggle caused the fall of six French prime ministers, the collapse of the Fourth Republic and expulsion of one million French settlers...read more

This text provides an innovative approach to learning about key marketing concepts based on a collaboration with 'Marketing Week'. The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.

Product Description: Exploring Direct Marketing is the first real UK/European text on direct marketing. It is a core introductory text for courses on direct marketing at undergraduate level and as a supplementary text for courses in marketing communications or distribution...read more (view table of contents, read Amazon.com's description)

Product Description: Did the Conservatives dismember the welfare state or reform it? Have the changes of the past twenty years made any difference? And if so, for whom? This second edition of a celebrated reference text reviews the changing fate of British social policy in the years since 1974...read more

Product Description: What makes people act against their own national identity?How real are the concepts of nationalism and patriotism? In what ways does the media control our perception of history in the making?This ground-breaking work addresses these important questions through an examination of the Algerian war of 1954-62 and the significant French resistance to their own leaders during the bitter conflict...read more (view table of contents, read Amazon.com's description)

Product Description: This unique and absorbing book looks at the ways in which images and memories of war have emerged and endured in the twentieth century. Through a number of studies by the leading experts in the field, ranging from the construction of memorials through to film and personal testimonies, the complex identities of war memories and their social, cultural and political significances are thoroughly discussed...read more (view table of contents, read Amazon.com's description)