Product Description: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context...read more

Product Description: Blogging isn’t what you think, as anyonecan put up a blog on their own server and run it successfully without problems. Understanding the process is really simple and I’m going to explain it all right here. As you go through this book you will find that it’s really simple and if you follow the plan then you’ll have a successful blog up and running in no time at al...read more

Product Description: This innovative book addresses the historical development of social and fiscal policies from the late 1970s to the present day by asking three major questions: What has changed? How have these changes affected the lifecourse? What are the potential lifetime impacts of policy change? This book provides an overview of the development of policy change over the period and uses an innovative and unique lifetime approach 'from the cradle to the grave' to put it into perspective...read more

Product Description: In another time and another place, they could have been lovers, but in 1970s Northern Ireland, they must fight each other to the death. It is 1978, the height of the Troubles, and flame-haired beauty, Mairead O'Connell, teaches children at the local prima

This text provides an innovative approach to learning about key marketing concepts based on a collaboration with 'Marketing Week'. The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.