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Product Description: This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.

Hardcover:

9780538605328 | 3 edition (South-Western Pub, February 1, 1991), cover price $20.95 | also contains The Extreme Life of the Sea | About this edition: This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.
9780538604161 | 2 edition (South-Western Pub, February 1, 1991), cover price $27.95 | About this edition: This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.
9780538605311 | 3 edition (South-Western Pub, February 1, 1991), cover price $83.95 | About this edition: This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.

Describes the skills required of the retail salesman as well as the factors involved in merchandising and advertising

Paperback:

9780538191609 | South-Western Pub, October 1, 1984, cover price $22.95 | About this edition: Describes the skills required of the retail salesman as well as the factors involved in merchandising and advertising

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