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Bernard Cova has written 3 work(s)
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Product Description: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon...read more
Hardcover:
9781138169975 | Routledge, November 24, 2015, cover price $165.00 | About this edition: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group.
Paperback:
9780750680240 | Routledge, July 20, 2007, cover price $54.95
Product Description: This book covers the âhot topicâ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individualâs daily life is made up of consuming experiences that can occur with or without a market relation...read more
Hardcover:
9780415382434 | 1 edition (Routledge, January 30, 2007), cover price $180.00 | About this edition: This book covers the âhot topicâ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book.
Paperback:
9780415382441 | 1 edition (Routledge, December 30, 2006), cover price $68.95 | About this edition: This book covers the âhot topicâ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book.
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Paperback:
9780471486640 | John Wiley & Sons Inc, May 13, 2002, cover price $82.40
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