Product Description: Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement...read more

Product Description: The increasing global interdependency in economy and business transaction asserts the importance of documenting the most recent developments in global work and organizational behaviours, which are strongly influenced by the advancement of information technologies, virtual business transactions, multicultural business groups and expanded business settings across cultures...read more

This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

Product Description: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues...read more

This collection of readings is concerned with international business, with specific reference to the multinational firm, foreign direct investment, globalization and international strategic thought.

Product Description: This reader covers the important topics in the growing area of International Management. The four sections represent a comprehensive survey of the subject from the existing literature. Unlike the competition its coverage is more rounded and covers all of the important aspects of international management, including human resource management, cross cultural relations, in particular relations with Asia, and management training...read more

Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing