search for books and compare prices
Tables of Contents for Project Marketing
Chapter/Section Title
Page #
Page Count
Preface
About the Authors
Part I The Project Business
What is a Project?
Characteristics of Project Business
Project Marketing; Special Features
Project Marketing Practices
The Project Marketing Logic
Part II Marketing Strategy
From Corporate Strategy to Marketing Strategy
Market Approach: Sociograms and Portfolios
Analysing Milieus
Managing Customer Relationships
Part III Implementation
Screening Projects
Proactive Co-Development
Formulating the Offer
Negotiating Projects
Practical Guidelines
References
Index