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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Hardcover
from Palgrave Macmillan (August 15, 2008)
9780230607569 | details & prices | 172 pages | 6.25 × 9.25 × 0.50 in. | 0.85 lbs | List price $105.00
About: Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
About: Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
Paperback
2 edition from Palgrave Macmillan (December 11, 2012)
9780230340336 | details & prices | 248 pages | 6.00 × 9.25 × 0.75 in. | 0.60 lbs | List price $26.00
from Palgrave Macmillan (August 15, 2008)
9780230607576 | details & prices | 172 pages | 6.25 × 9.25 × 0.50 in. | 0.58 lbs | List price $25.00
About: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.
About: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.