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Contemporary Marketing Update 2006
By
Louis E. Boone and
David L. Kurtz
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
October 15, 2005
Binding
Paperback
Edition
12 pap/cdr
Book category
Adult Non-Fiction
ISBN-13
9780324316674
ISBN-10
0324316674
Dimensions
0.75 by 9 by 11.25 in.
Weight
3.65 lbs.
Availability§
Out of Print
Original list price
$206.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
Editions
Paperback
The price comparison is for this edition
12 pap/cdr edition from South-Western Pub (October 15, 2005)
9780324316674 | details & prices | 9.00 × 11.25 × 0.75 in. | 3.65 lbs | List price $206.95
About: CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition.
About: CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition.
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