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By
Carolyn Knight and
Jessica Glaser
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Bibliographic Detail
Publisher
Rotovision
Publication date
November 1, 2006
Pages
160
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9782940361267
ISBN-10
2940361266
Dimensions
0.75 by 8 by 10.25 in.
Weight
1.90 lbs.
Availability§
Out of Print
Published in
Europe
Original list price
$40.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind's eye. Good design is often memorable, but not always mnemonically, in that it cannot be described, or recreated with any assured accuracy. Viewers may have a recollection of its pleasing nature, but have little recall as to precisely why this is. If "red top" newspaper mastheads, the McDonalds golden arches, the Nike logo or the Heinz baked beans label are considered typical of successful mnemonic devices, it is interesting to debate their aesthetic merits. Sticky Graphics evaluates the audience's role in responding to mnemonic devices by discussing the impact of such influences as experience, familiarity and uniqueness. For example, designs that feature a viewer's favorite color, shape, or significant topic are likely to trigger a more positive and productive memory. Defined as the art of assisting memory, mnemonics play an essential and often unsung role in successful graphics. Sticky Graphics concentrates on the mnemonics of graphic design, and focuses on design memory devices. Presenting methods and solutions for ensuring audience retention and recollection though and examination of Typography, Graphic Wit and Shock, Metaphor Language, Use of Scale, Color Image, Materials, and Composition as well as insight into smell, sound, and touch.
Editions
Hardcover
The price comparison is for this edition
from Rotovision (November 1, 2006)
9782940361267 | details & prices | 160 pages | 8.00 × 10.25 × 0.75 in. | 1.90 lbs | List price $40.00
About: Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind's eye.
About: Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind's eye.
Miscellaneous
from Creative Pub Intl (April 1, 2010)
9781616736835 | details & prices | 160 pages | List price $40.00
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