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B2B Data-Driven Marketing: Sources, Uses, Results
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Bibliographic Detail
Publisher Racom Communications
Publication date July 1, 2015
Pages 279
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781933199177
ISBN-10 1933199172
Dimensions 0.75 by 6 by 9 in.
Weight 1.35 lbs.
Original list price $29.95
Summaries and Reviews
Amazon.com description: Product Description: The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it s here. B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization s data architecture to best advantage, and managing that data and keeping it clean. The book then shows how busi-ness marketers use their information, how to manage that data on a global scale, and how all companies, from mom-and-pops to multinationals, can manage their data within reasonable cost parameters. The last chapters discuss trouble-shooting problems (with solutions), case studies showing all of the book s principles in ac-tion, and speculation on the future of B2B database marketing. It is the one book that B2B marketing managers and owners will keep close athand.

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Hardcover
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The price comparison is for this edition
With Ruth P. Stevens | from Racom Communications (July 1, 2015)
9781933199177 | details & prices | 279 pages | 6.00 × 9.00 × 0.75 in. | 1.35 lbs | List price $29.95
About: The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies.

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