Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales | The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales | High-profit Prospecting | Predictable Revenue | From Impossible to Inevitable | Fanatical Prospecting | The Sales Acceleration Formula
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a âsales bibleâ (Inc.)
If your organizationâs success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline â whether youâre a sales or marketing executive, team leader, or sales representative.
Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:
â¢Â Identify the prospects with the greatest potential
â¢Â Clearly articulate your companyâs competitive position
â¢Â Implement account-based sales development using ideal account profiles
â¢Â Refine your lead targeting strategy with an ideal prospect profile
â¢Â Start a conversation with people you donât know
â¢Â Land meetings through targeted campaigns
â¢Â Craft personalized e-mail and phone messaging to address each potential buyerâs awareness, needs, and challenges.
â¢Â Define, manage, and optimize sales development performance metrics
â¢Â Generate predictable revenue
Youâll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goalsâquickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.
Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive marketsâand generate more revenue than ever. Thatâs the power of Predictable Prospecting.
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