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You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
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Bibliographic Detail
Publisher
Nicholas Brealey
Publication date
September 16, 2012
Pages
305
Binding
Paperback
Edition
2 exp new
Book category
Adult Non-Fiction
ISBN-13
9781857885804
ISBN-10
1857885805
Dimensions
1 by 6 by 9 in.
Weight
0.90 lbs.
Original list price
$19.95
Amazon.com says people who bought this book also bought:
MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) | Understanding Management | Understanding Management | Successful Writing at Work | Media Law and Ethics | Women Who Brand | A Brand Called You
MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) | Understanding Management | Understanding Management | Successful Writing at Work | Media Law and Ethics | Women Who Brand | A Brand Called You
Summaries and Reviews
Amazon.com description: Product Description: Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.
Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.
Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.
Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.
Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.
Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Editions
Paperback
The price comparison is for this edition
2 exp new edition from Nicholas Brealey (September 16, 2012)
9781857885804 | details & prices | 305 pages | 6.00 × 9.00 × 1.00 in. | 0.90 lbs | List price $19.95
About: Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there.
About: Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there.
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