Product Description: The Branding Formula Learn How To Brand Yourself As An Expert In Any Niche And Profit Big Time

Product Description: Today self-branding is not an option-it's something women need to master. Ofter what's holding women back from career success is that we don't brand ourselves as well as men do. Women Who Brand is about what happens when women take charge of their personal brands and performance success...read more

Product Description: A Summary of "Breakthrough Branding" This is an unofficial summary of Catherine Kaputa's book, "Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand." We suggest you also purchase a copy of the complete book...read more

Product Description: Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career...read more

Product Description: Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals...read more

Product Description: Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy...read more

Product Description: Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? Catherine Kaputa provides the answer in this how-to and how-to-think guide for women who want to maximize their potential...read more

A guide for business professionals shares inside secrets on how to act and think like a brand in order to bolster one's career and company, in a guide that draws on successful examples while providing coverage of such topics as logos, brand marketing, and business plans.

Product Description: CareersPut into practice today's winning strategies and tactics for breaking into pharmaceutical sales!"Working in the pharmaceutical industry is dynamic and competitive. It is also quite rewarding, as it allows you to make a meaningful difference in the quality of peoples' lives...read more