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Review of Marketing Research
By
Naresh K. Malhotra (editor)
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Bibliographic Detail
Publisher
Emerald Group Pub Ltd
Publication date
June 26, 2013
Pages
291
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781781907603
ISBN-10
1781907609
Dimensions
1.25 by 6.25 by 9 in.
Weight
1.30 lbs.
Original list price
$141.99
Summaries and Reviews
Amazon.com description: Product Description: Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
Editions
Hardcover
The price comparison is for this edition
from Emerald Group Pub Ltd (June 26, 2013)
9781781907603 | details & prices | 291 pages | 6.25 × 9.00 × 1.25 in. | 1.30 lbs | List price $141.99
About: Edited by Naresh K.
About: Edited by Naresh K.
from Emerald Group Pub Ltd (December 3, 2010)
9780857244758 | details & prices | 302 pages | 6.25 × 9.25 × 1.25 in. | 1.35 lbs | List price $123.99
from M E Sharpe Inc (November 1, 2007)
9780765620927 | details & prices | 202 pages | 7.75 × 10.25 × 0.75 in. | 1.20 lbs | List price $210.00
About: "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
About: "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
from M E Sharpe Inc (January 12, 2007)
9780765613066 | details & prices | 232 pages | 7.25 × 10.25 × 1.00 in. | 1.25 lbs | List price $150.00
About: "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars.
About: "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars.
from M E Sharpe Inc (November 30, 2005)
9780765613059 | details & prices | 240 pages | 7.50 × 10.50 × 0.75 in. | 1.30 lbs | List price $150.00
from M E Sharpe Inc (December 30, 2004)
9780765613042 | details & prices | 336 pages | 7.00 × 9.75 × 1.00 in. | 1.78 lbs | List price $150.00
Miscellaneous
1 edition from M E Sharpe Inc (November 30, 2009)
9780765621269 | details & prices | List price $0.04
1 edition from M E Sharpe Inc (November 20, 2009)
9780765621245 | details & prices | List price $0.04
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