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Marketing for Scientists: How to Shine in Tough Times
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Bibliographic Detail
Publisher
Island Pr
Publication date
November 15, 2011
Pages
236
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781597269940
ISBN-10
1597269948
Dimensions
0.50 by 6 by 8.75 in.
Weight
0.75 lbs.
Original list price
$22.00
Other format details
sci/tech
Amazon.com says people who bought this book also bought:
Connection: Hollywood Storytelling Meets Critical Thinking | A PhD Is Not Enough! | The Professor Is In | Writing Science | Don't Be Such a Scientist | Escape from the Ivory Tower
Connection: Hollywood Storytelling Meets Critical Thinking | A PhD Is Not Enough! | The Professor Is In | Writing Science | Don't Be Such a Scientist | Escape from the Ivory Tower
Summaries and Reviews
Amazon.com description: Product Description:
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.
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As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge.Â
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Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.Â
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Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Editions
Paperback
The price comparison is for this edition
from Island Pr (November 15, 2011)
9781597269940 | details & prices | 236 pages | 6.00 × 8.75 × 0.50 in. | 0.75 lbs | List price $22.00
About: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether.
About: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether.
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