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By
Seth Godin
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Bibliographic Detail
Publisher
Portfolio
Publication date
December 27, 2007
Pages
227
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781591841746
ISBN-10
1591841747
Dimensions
1 by 5.50 by 7.50 in.
Weight
0.65 lbs.
Availability§
Out of Print
Original list price
$23.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
A Second Chance: For You, For Me, And For The Rest Of Us | The Dip | Purple Cow | Poke the Box | Free Prize Inside! | All Marketers Are Liars | Permission Marketing
A Second Chance: For You, For Me, And For The Rest Of Us | The Dip | Purple Cow | Poke the Box | Free Prize Inside! | All Marketers Are Liars | Permission Marketing
Summaries and Reviews
Summary
A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent with their products, making recommendations for utilizing 'New Marketing' options that are more compatible and effective.
Editions
Hardcover
With Seth Godin |
from Gardners Books (January 10, 2008)
9780749928315 | details & prices | 240 pages | List price $22.00
This edition also contains Meatball Sundae: Is Your Marketing Out of Sync?
About: 'Meatballs' as the author sees it, are the goods and services that we are familiar with.
This edition also contains Meatball Sundae: Is Your Marketing Out of Sync?
About: 'Meatballs' as the author sees it, are the goods and services that we are familiar with.
The price comparison is for this edition
from Portfolio (December 27, 2007)
9781591841746 | details & prices | 227 pages | 5.50 × 7.50 × 1.00 in. | 0.65 lbs | List price $23.95
About: An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.
About: An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.
Paperback
With Seth Godin |
Reprint edition from Portfolio (April 24, 2012)
9781591845355 | details & prices | 232 pages | 5.25 × 7.00 × 0.75 in. | 0.40 lbs | List price $15.00
This edition also contains Meatball Sundae: Is Your Marketing Out of Sync?
This edition also contains Meatball Sundae: Is Your Marketing Out of Sync?
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