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By
Seth Godin
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Bibliographic Detail
Publisher
Simon & Schuster
Publication date
May 1, 1999
Pages
256
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780684856360
ISBN-10
0684856360
Dimensions
1 by 6 by 8 in.
Weight
0.70 lbs.
Original list price
$26.00
Amazon.com says people who bought this book also bought:
This Is Marketing: You Can't Be Seen Until You Learn to See | Purple Cow: Transform Your Business by Being Remarkable | Purple Cow | The Dip | Tribes | The Icarus Deception | All Marketers Are Liars
This Is Marketing: You Can't Be Seen Until You Learn to See | Purple Cow: Transform Your Business by Being Remarkable | Purple Cow | The Dip | Tribes | The Icarus Deception | All Marketers Are Liars
Summaries and Reviews
Summary
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.
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