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The Dip: A Little Book That Teaches You When To Quit (And When To Stick)
By Seth Godin and Hugh Macleod (illustrator)
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Portfolio
Publication date May 10, 2007
Pages 80
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591841661
ISBN-10 1591841666
Dimensions 0.50 by 5.50 by 7.25 in.
Weight 0.40 lbs.
Original list price $15.95
Summaries and Reviews
Summary
The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.
Amazon.com description: Product Description:

 

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Editions
Hardcover
Book cover for 9781591841661
 
The price comparison is for this edition
from Portfolio (May 10, 2007)
9781591841661 | details & prices | 80 pages | 5.50 × 7.25 × 0.50 in. | 0.40 lbs | List price $15.95
About: Describes when to support and when to fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

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