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By
Melissa Aronczyk (editor) and
Devon Powers (editor)
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Bibliographic Detail
Publisher
Peter Lang Pub Inc
Publication date
August 20, 2010
Pages
338
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781433108679
ISBN-10
1433108674
Dimensions
0.50 by 5.75 by 8.75 in.
Weight
1 lbs.
Original list price
$41.95
Summaries and Reviews
Amazon.com description: Product Description: This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
Editions
Hardcover
from Peter Lang Pub Inc (September 15, 2010)
9781433108662 | details & prices | 338 pages | 6.25 × 9.25 × 1.00 in. | 1.50 lbs | List price $129.95
Paperback
The price comparison is for this edition
from Peter Lang Pub Inc (August 20, 2010)
9781433108679 | details & prices | 338 pages | 5.75 × 8.75 × 0.50 in. | 1.00 lbs | List price $41.95
About: This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.
About: This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.
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