Product Description: The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market...read more

Product Description: Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world...read more

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names. 

Product Description: Over 100 years and it's still jiggling and wiggling and creating fun for all ages!The 100 recipes in this unique cookbook celebrate all thing JELL-O®. All tested in the offical JELL-O® kitchens and accompanied with tempting photos...read more

Discusses the literary style and technique as seen in the short stories of Kipling