search for books and compare prices
brand name products matches 62 work(s)
at beginning | displaying 1 to 25 | next 25 >
Jump to start at |
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781907794568 Cover for 9781455842728 Cover for 9780500291924 Cover for 9781138786820 Cover for 9781138786837 Cover for 9780749470036 Cover for 9781137509963 Cover for 9780765640895 Cover for 9780373970735 Cover for 9780765640901 Cover for 9780415749107 Cover for 9780415749114 Cover for 9783642042133 Cover for 9783642438189 Cover for 9781604270945 Cover for 9781626567368 Cover for 9781626561861 Cover for 9781614488705 Cover for 9781614488323 Cover for 9781623540272 Cover for 9781137278616 Cover for 9780749476441 Cover for 9780312399092 Cover for 9780749470012 Cover for 9781118611258 Cover for 9781137278845 Cover for 9781137369000 Cover for 9780230342262 Cover for 9781137276612 Cover for 9788132110590 Cover for 9780071817646 Cover for 9781849801591 Cover for 9781781001493
cover image for 9781907794568
Product Description: The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market...read more

Hardcover:

9781907794568 | Atlasbooks Dist Serv, September 15, 2014, cover price $32.99 | About this edition: The luxury market has long been the exception.

cover image for 9781455842728
Product Description: Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world...read more
By Bill Weideman (narrator)

CD/Spoken Word:

9781455842728 | Mp3 una edition (Brilliance Audio, October 25, 2011), cover price $19.99 | About this edition: Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose.

cover image for 9780500291924
Product Description: Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment...read more

Paperback:

9780500291924 | Thames & Hudson, July 14, 2015, cover price $24.95 | About this edition: Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.

cover image for 9781138786820
Product Description: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts...read more
By Jill Avery (editor)

Hardcover:

9781138786820, titled "Strong Brands, Strong Relationships" | Routledge, June 15, 2015, cover price $160.00 | About this edition: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume.

Paperback:

9781138786837, titled "Strong Brands, Strong Relationships" | Routledge, June 11, 2015, cover price $65.95 | About this edition: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume.

cover image for 9780749470036
Product Description: Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally...read more

Paperback:

9780749470036 | Kogan Page Ltd, May 28, 2015, cover price $39.95 | About this edition: Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.

cover image for 9780765640895

Hardcover:

9780765640895 | 4th edition (M E Sharpe Inc, April 10, 2015), cover price $210.00

Paperback:

9780765640901 | 4th edition (Routledge, April 10, 2015), cover price $64.95
9780373970735, titled "Storm" | Harlequin Books, June 1, 1988, cover price $3.95 | also contains Storm

cover image for 9780415749114
Product Description: Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures...read more

Hardcover:

9780415749107 | Routledge, March 10, 2015, cover price $160.00 | About this edition: Why does a customer choose one brand over another?

Paperback:

9780415749114 | Routledge, March 19, 2015, cover price $70.95 | About this edition: Why does a customer choose one brand over another?

cover image for 9783642438189
Product Description: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing...read more

Hardcover:

9783642042133 | 1 edition (Springer Verlag, July 30, 2010), cover price $69.99 | About this edition: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity.

Paperback:

9783642438189 | Springer Verlag, November 29, 2014, cover price $69.99 | About this edition: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity.

cover image for 9781604270945
Product Description: Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets...read more

Hardcover:

9781604270945 | J Ross Pub, October 17, 2014, cover price $49.95 | About this edition: Our media options have increased and evolved more in the last decade then over the last century.

cover image for 9781626561861
Product Description: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names...read more

Hardcover:

9781626567368 | Berrett-Koehler Pub, September 15, 2014, cover price $24.95 | About this edition: Every year, 6 million companies and more than 100,000 products are launched.

Paperback:

9781626561861 | Berrett-Koehler Pub, September 15, 2014, cover price $16.95 | About this edition: Every year, 6 million companies and more than 100,000 products are launched.

cover image for 9781614488705

Hardcover:

9781614488705 | Morgan James Pub, July 15, 2014, cover price $39.95

Paperback:

9781614488323 | Morgan James Pub, July 15, 2014, cover price $17.95

cover image for 9781623540272
Product Description: Over 100 years and it's still jiggling and wiggling and creating fun for all ages!The 100 recipes in this unique cookbook celebrate all thing JELL-O®. All tested in the offical JELL-O® kitchens and accompanied with tempting photos...read more
By Mary Merlihan (editor)

Hardcover:

9781623540272 | Random House Inc, April 1, 2014, cover price $14.95 | About this edition: Over 100 years and it's still jiggling and wiggling and creating fun for all ages!

cover image for 9781137278616
Product Description: Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers...read more

Hardcover:

9781137278616 | St Martins Pr, February 18, 2014, cover price $28.99 | About this edition: Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.

cover image for 9780749476441
Product Description: In Brand EsSense, branding expert Neil Gains shows both the science and the practical applications of how a two-sense product can become a five-sense phenomenon. Drawing on the latest sensory branding research, the book shows how brands can link storytelling archetypes and symbolism to customer experience, to enhance a brand's overall success...read more

Hardcover:

9780749476441 | Kogan Page Ltd, January 28, 2014, cover price $75.00 | About this edition: In Brand EsSense, branding expert Neil Gains shows both the science and the practical applications of how a two-sense product can become a five-sense phenomenon.

Paperback:

9780749470012 | Kogan Page Ltd, January 28, 2014, cover price $39.95 | About this edition: Branding has reached a new frontier.
9780312399092, titled "The Everyday Writer/With 2001 Apa Update" | 2nd sprl edition (Bedford/st Martins, September 1, 2001), cover price $46.15 | also contains The Everyday Writer/With 2001 Apa Update

cover image for 9781137278845
Product Description: Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race...read more

Hardcover:

9781137278845 | St Martins Pr, January 7, 2014, cover price $30.00 | About this edition: Every one of the largest, most successful corporations were, at some point, mere startups.
9780312261573, titled "Kipling Considered" | Palgrave Macmillan, September 1, 1989, cover price $39.95 | also contains Kipling Considered | About this edition: Discusses the literary style and technique as seen in the short stories of Kipling

cover image for 9781137369000
Product Description: For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer...read more

Hardcover:

9781137369000 | Palgrave Macmillan, December 23, 2013, cover price $50.00 | About this edition: For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers.

cover image for 9780230342262
Product Description: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference...read more

Hardcover:

9780230342262 | Palgrave Macmillan, October 22, 2013, cover price $28.00 | About this edition: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal.

cover image for 9781137276612
Product Description: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Hardcover:

9781137276612 | Palgrave Macmillan, June 18, 2013, cover price $44.00 | About this edition: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

cover image for 9788132110590
Product Description: In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive Marketplace discusses core issues in brand management the concept of brand, its value and its strategic management...read more

Paperback:

9788132110590 | Sage Pubns Pvt Ltd, June 6, 2013, cover price $37.00 | About this edition: In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales.

cover image for 9780071817646
Product Description: The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry...read more
By John Paul DeJoria (foreword by), Ilana Edelstein and Samantha Marshall (contributor)

Hardcover:

9780071817646 | McGraw-Hill, April 23, 2013, cover price $32.00 | About this edition: The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry.

cover image for 9781781001493
Product Description: 'An incomparably rich trove of work on the multifarious and contradictory ''entanglements'' between space, place, and brand. The volume helps us understand how and why ''places of origin'' play an ever greater role in the marketing of commodities, even while corporations continue to seek ''placelessness'' in pursuit of the bottom line...read more
By Andy Pike (editor)

Hardcover:

9781849801591 | Edward Elgar Pub, October 11, 2011, cover price $159.00

Paperback:

9781781001493 | Edward Elgar Pub, April 13, 2013, cover price $65.00 | About this edition: 'An incomparably rich trove of work on the multifarious and contradictory ''entanglements'' between space, place, and brand.

at beginning | displaying 1 to 25 | next 25 >