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By
Nigel Piercy
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Bibliographic Detail
Publisher
Routledge
Publication date
November 24, 2015
Pages
542
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781138995635
ISBN-10
1138995630
Dimensions
0 by 6.14 by 9.21 in.
Published in
Great Britain
Original list price
$47.95
Summaries and Reviews
Editions
Hardcover
Reprint edition from Routledge (September 3, 2014)
9781138790896 | details & prices | 522 pages | 6.50 × 9.25 × 1.50 in. | 2.10 lbs | List price $170.00
About: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
About: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
Paperback
The price comparison is for this edition
from Routledge (November 24, 2015)
9781138995635 | details & prices | 542 pages | List price $47.95
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