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Marketing Organisation
By
Nigel Piercy
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Bibliographic Detail
Publisher
Routledge
Publication date
November 24, 2015
Pages
252
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781138980488
ISBN-10
113898048X
Dimensions
0 by 6.14 by 9.21 in.
Published in
Great Britain
Original list price
$47.95
Summaries and Reviews
Amazon.com description: Product Description:
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
- The analytical perspectives of information-processing theories of organisation
- The relationship between structure and information
- Organisational processes
Editions
Hardcover
from Routledge (September 3, 2014)
9781138791510 | details & prices | 252 pages | List price $140.00
About: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
About: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
Paperback
The price comparison is for this edition
from Routledge (November 24, 2015)
9781138980488 | details & prices | 252 pages | List price $47.95
About: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
About: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
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