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Internet Marketing: Integrating Online and Offline Strategies
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Bibliographic Detail
Publisher South-Western Pub
Publication date March 27, 2012
Pages 484
Binding Paperback
Edition 3
Book category Adult Non-Fiction
ISBN-13 9781133625902
ISBN-10 1133625908
Dimensions 0.75 by 8.25 by 10.50 in.
Weight 2.24 lbs.
Original list price $123.95
Summaries and Reviews
Amazon.com description: Product Description: INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Editions
Hardcover
Book cover for 9780071124171
 
from Irwin Professional Pub (October 1, 2002)
9780071124171 | details & prices | 471 pages | List price $56.25
About: PAPEBACK.
Paperback
Book cover for 9780072827033 Book cover for 9780759391659 Book cover for 9780759392786 Book cover for 9781133625902
 
The price comparison is for this edition
With Debra Zahay | 3 edition from South-Western Pub (March 27, 2012)
9781133625902 | details & prices | 484 pages | 8.25 × 10.50 × 0.75 in. | 2.24 lbs | List price $123.95
About: INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant.
2 edition from Atomic Dog Pub Inc (June 1, 2007)
9780759392786 | details & prices | 8.50 × 10.75 × 0.75 in. | 1.90 lbs | List price $206.95
About: This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant.
2 tch edition from Atomic Dog Pub Inc (March 31, 2007)
9780759391659 | details & prices | List price $157.25
About: This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant.
from Irwin Professional Pub (October 1, 2002)
9780072827033 | details & prices | 471 pages | 7.75 × 9.75 × 0.75 in. | 1.90 lbs | List price $142.00
About: Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest.

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