International Marketing | Essentials of Marketing Research | Consumer Behavior | Integrated Advertising, Promotion, and Marketing Communications | Integrated Advertising, Promotion, and Marketing Communications | Marketing Research | CB | Essentials of Marketing Research | MR
About: Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest.
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