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Market Segmentation: How to Do It and How to Profit from It
By
Ian Dunbar and
Malcolm McDonald
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Bibliographic Detail
Publisher
John Wiley & Sons Inc
Publication date
December 18, 2012
Pages
490
Binding
Paperback
Edition
4 rev upd
Book category
Adult Non-Fiction
ISBN-13
9781118432679
ISBN-10
1118432673
Dimensions
1.25 by 7.25 by 9.50 in.
Weight
2.15 lbs.
Published in
Great Britain
Original list price
$65.00
Amazon.com says people who bought this book also bought:
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy | Blue Ocean Strategy | The Lean Product Playbook | Buyer Personas | Digital Marketing Analytics | Handbook of Market Segmentation | Market Segmentation
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy | Blue Ocean Strategy | The Lean Product Playbook | Buyer Personas | Digital Marketing Analytics | Handbook of Market Segmentation | Market Segmentation
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Editions
Paperback
The price comparison is for this edition
4 rev upd edition from John Wiley & Sons Inc (December 18, 2012)
9781118432679 | details & prices | 490 pages | 7.25 × 9.50 × 1.25 in. | 2.15 lbs | List price $65.00
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