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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
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Summaries and Reviews
Amazon.com description: Product Description: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:

Use psychological tactics that compel Web surfers to buy

- Create effective, highly-targeted Facebook ads

- Test copy to maximize response

- Write online marketing video scripts that sell

- Craft compelling copy for interactive advertising banners

- Produce high-converting video sales letters

- And more

Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites..".and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful--and sales generating--punch.



Editions
Paperback
Book cover for 9780814413043 Book cover for 9780814432518
 
The price comparison is for this edition
3 edition from Amacom Books (February 15, 2013)
9780814432518 | details & prices | 284 pages | 7.50 × 9.25 × 1.00 in. | 1.35 lbs | List price $21.95
About: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today.
2 edition from Amacom Books (April 29, 2009)
9780814413043 | details & prices | 314 pages | 7.50 × 9.00 × 1.00 in. | 1.45 lbs | List price $21.95
About: When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers.

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