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Made to Stick: Why Some Ideas Survive and Others Die
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Bibliographic Detail
Publisher Random House Inc
Publication date August 18, 2009
Pages 304
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780812974645
ISBN-10 0812974646
Availability§ Publication Cancelled
Original list price $15.00
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
Book cover for 9781400064281
 
from Random House Inc (January 2, 2007)
9781400064281 | details & prices | 291 pages | 5.75 × 8.50 × 1.00 in. | 1.00 lbs | List price $27.00
About: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.
Paperback
Book cover for 9780812974645 Book cover for 9780812982008
 
from Random House (September 1, 2010)
9780812982008 | details & prices | 323 pages | 5.50 × 8.25 × 0.75 in. | 0.60 lbs | List price $12.00
The price comparison is for this edition
Reprint edition from Random House Inc (August 18, 2009)
9780812974645 | details & prices | 304 pages | List price $15.00
Miscellaneous
Book cover for 9781588365965
 
from Random House Inc (January 2, 2007)
9781588365965 | details & prices | List price $26.00
CD/Spoken Word
Book cover for 9780739341346
 
With Charles Kahlenberg (other contributor) | Unabridged edition from Random House (January 2, 2007)
9780739341346 | details & prices | 5.50 × 6.00 × 1.25 in. | 0.55 lbs | List price $29.95
About: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

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