search for books and compare prices
Chip Heath has written 11 work(s)
Search for other authors with the same name
displaying 1 to 11 | at end
show results in order: alphabetically | oldest to newest | newest to oldest
Cover for 9781491581933 Cover for 9780385349390 Cover for 9780307744142 Cover for 9780307742353 Cover for 9781410433138 Cover for 9781400064281 Cover for 9780812974645 Cover for 9780812982008 Cover for 9781588365965 Cover for 9780739341346 Cover for 9781905211579 Cover for 9780202307466 Cover for 9780202307473 Cover for 9780029200353 Cover for 9781439157336
By Jennifer Aaker, Carlye Adler (contributor), Chip Heath (foreword by) and Andy Smith

Hardcover:

9780470614150 | Jossey-Bass Inc Pub, September 28, 2010, cover price $25.95 | also contains The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Miscellaneous:

9780470885598 | Jossey-Bass Inc Pub, December 8, 2010, cover price $25.95
9780470885604 | Jossey-Bass Inc Pub, December 8, 2010, cover price $25.95

cover image for 9780385349390
Product Description: Paperback Publisher: Random House US (March 1, 2013) Language: English ISBN-10: 0385349394 ISBN-13: 978-0385349390 Product Dimensions: 5.5 x 1 x 8.2 inches Shipping Weight: 14.1 ounces

Paperback:

9780385349390 | Random House, March 26, 2013, cover price $19.00 | About this edition: Paperback Publisher: Random House US (March 1, 2013) Language: English ISBN-10: 0385349394 ISBN-13: 978-0385349390 Product Dimensions: 5.

cover image for 9780307744142

Miscellaneous:

9780307744142 | Vintage Books, May 3, 2011, cover price $15.00

cover image for 9781410433138

Hardcover:

9781410433138 | Large print edition (Thorndike Pr, January 19, 2011), cover price $32.99

cover image for 9780812982008
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas 'stick.' Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

Hardcover:

9781400064281 | Random House Inc, January 2, 2007, cover price $27.00 | About this edition: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.

Paperback:

9780812982008 | Random House, September 1, 2010, cover price $12.00
9780812974645 | Reprint edition (Random House Inc, August 18, 2009), cover price $15.00

Miscellaneous:

9781588365965 | Random House Inc, January 2, 2007, cover price $26.00

CD/Spoken Word:

9780739341346 | Unabridged edition (Random House, January 2, 2007), cover price $29.95 | About this edition: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

cover image for 9780202307466
Product Description: The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals...read more
By Veronique Campion-Vincent (editor), Gary Alan Fine (editor) and Chip Heath (editor)

Hardcover:

9780202307466 | Aldine De Gruyter, August 1, 2005, cover price $61.95 | About this edition: The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend.

Paperback:

9780202307473 | Aldine De Gruyter, May 30, 2005, cover price $34.95

cover image for 9781439157336

Hardcover:

9780029200353 | Free Pr, May 1, 1994, cover price $37.50

Paperback:

9781439157336 | Free Pr, January 23, 2009, cover price $20.95

displaying 1 to 11 | at end