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Chip Heath has written 11 work(s)
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Cover for 9780470614150 Cover for 9781491581933 Cover for 9780385349390 Cover for 9780307742353 Cover for 9781410433138 Cover for 9781400064281 Cover for 9780812982008 Cover for 9781588365965 Cover for 9780739341346 Cover for 9780202307466 Cover for 9780202307473 Cover for 9781439157336
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
By Jennifer Aaker, Carlye Adler (contributor), Chip Heath (foreword by) and Andy Smith

Hardcover:

9780470614150 | Jossey-Bass Inc Pub, September 28, 2010, cover price $25.95 | also contains The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change | About this edition: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business.

Miscellaneous:

9780470885598 | Jossey-Bass Inc Pub, December 8, 2010, cover price $25.95
9780470885604 | Jossey-Bass Inc Pub, December 8, 2010, cover price $25.95

cover image for 9781491581933
Product Description: Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference...read more
By Jennifer Aaker, Carlye Adler (contributor), Chip Heath (foreword by) and Andy Smith

CD/Spoken Word:

9781491581933 | Mp3 una edition (Brilliance Audio, December 9, 2014), cover price $14.99 | About this edition: Here are proven strategies for harnessing the power of social media to drive social change.

cover image for 9780385349390
Product Description: Paperback Publisher: Random House US (March 1, 2013) Language: English ISBN-10: 0385349394 ISBN-13: 978-0385349390 Product Dimensions: 5.5 x 1 x 8.2 inches Shipping Weight: 14.1 ounces

Paperback:

9780385349390 | Random House, March 26, 2013, cover price $19.00 | About this edition: Paperback Publisher: Random House US (March 1, 2013) Language: English ISBN-10: 0385349394 ISBN-13: 978-0385349390 Product Dimensions: 5.

Miscellaneous:

9780307744142 | Vintage Books, May 3, 2011, cover price $15.00

cover image for 9780307742353
Product Description: ¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional...read more

Paperback:

9780307742353 | Italian edition edition (Random House Spanish, April 5, 2011), cover price $15.95 | About this edition: ¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?

cover image for 9781410433138
Product Description: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick...read more

Hardcover:

9781410433138 | Large print edition (Thorndike Pr, January 19, 2011), cover price $32.99 | About this edition: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

cover image for 9780812982008
Product Description: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick...read more

Hardcover:

9781400064281 | Random House Inc, January 2, 2007, cover price $27.00 | About this edition: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.

Paperback:

9780812982008 | Random House, September 1, 2010, cover price $12.00 | About this edition: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.
9780812974645 | Reprint edition (Random House Inc, August 18, 2009), cover price $15.00

Miscellaneous:

9781588365965 | Random House Inc, January 2, 2007, cover price $26.00 | About this edition: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.

CD/Spoken Word:

9780739341346 | Unabridged edition (Random House, January 2, 2007), cover price $29.95 | About this edition: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.

cover image for 9780202307466
Product Description: The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals...read more
By Veronique Campion-Vincent (editor), Gary Alan Fine (editor) and Chip Heath (editor)

Hardcover:

9780202307466 | Aldine De Gruyter, August 1, 2005, cover price $61.95 | About this edition: The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend.

Paperback:

9780202307473 | Aldine De Gruyter, May 30, 2005, cover price $34.95 | About this edition: The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend.

cover image for 9781439157336
Product Description: Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life...read more

Hardcover:

9780029200353 | Free Pr, May 1, 1994, cover price $37.50

Paperback:

9781439157336 | Free Pr, January 23, 2009, cover price $20.95 | About this edition: Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life.

displaying 1 to 11 | at end