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Made to Stick: Why Some Ideas Survive and Others Die
By
Dan Heath and
Chip Heath
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Bibliographic Detail
Publisher
Random House
Publication date
September 1, 2010
Pages
323
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780812982008
ISBN-10
0812982002
Dimensions
0.75 by 5.50 by 8.25 in.
Weight
0.60 lbs.
Original list price
$12.00
Summaries and Reviews
Editions
Hardcover
from Random House Inc (January 2, 2007)
9781400064281 | details & prices | 291 pages | 5.75 × 8.50 × 1.00 in. | 1.00 lbs | List price $27.00
About: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.
About: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.
Paperback
The price comparison is for this edition
from Random House (September 1, 2010)
9780812982008 | details & prices | 323 pages | 5.50 × 8.25 × 0.75 in. | 0.60 lbs | List price $12.00
Reprint edition from Random House Inc (August 18, 2009)
9780812974645 | details & prices | 304 pages | List price $15.00
Miscellaneous
from Random House Inc (January 2, 2007)
9781588365965 | details & prices | List price $26.00
CD/Spoken Word
With Charles Kahlenberg (other contributor) |
Unabridged edition from Random House (January 2, 2007)
9780739341346 | details & prices | 5.50 × 6.00 × 1.25 in. | 0.55 lbs | List price $29.95
About: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
About: Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
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