search for books and compare prices
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Stanford Univ Pr
Publication date
April 29, 2015
Pages
219
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780804788748
ISBN-10
080478874X
Dimensions
0.75 by 6.25 by 9 in.
Weight
1 lbs.
Original list price
$45.00
Other format details
university press
Amazon.com says people who bought this book also bought:
Pricing: The Third Business Skill: Principles of Price Management | Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value | The Strategy and Tactics of Pricing | Pricing Done Right | Pricing and Profitability Management | Confessions of the Pricing Man | Value-Based Pricing | Pricing with Confidence | The Price Advantage
Pricing: The Third Business Skill: Principles of Price Management | Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value | The Strategy and Tactics of Pricing | Pricing Done Right | Pricing and Profitability Management | Confessions of the Pricing Man | Value-Based Pricing | Pricing with Confidence | The Price Advantage
Summaries and Reviews
Amazon.com description: Product Description: Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricingâdrawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.
Editions
Hardcover
The price comparison is for this edition
from Stanford Univ Pr (April 29, 2015)
9780804788748 | details & prices | 219 pages | 6.25 × 9.00 × 0.75 in. | 1.02 lbs | List price $45.00
About: Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.
About: Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.