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Cover for 9780792378266 Cover for 9780792390138 Cover for 9781402073687 Cover for 9789401069724 Cover for 9780306475948
Market Response Models: Econometric and Time Series Analysis
cover image for 9789401069724
Product Description: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1...read more
By Dominique M. Hanssens, Leonard J. Parsons and Randall L. Schultz
See complete details on each edition (5 editions listed)

Hardcover:

9780792378266 | 2 sub edition (Kluwer Academic Pub, February 1, 2001), cover price $339.00
9780792390138 | Kluwer Academic Pub, March 1, 1990, cover price $99.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

Paperback:

9789401069724 | Springer Verlag, October 1, 2011, cover price $99.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.
9781402073687 | 2 edition (Kluwer Academic Pub, January 1, 2003), cover price $199.00

Miscellaneous:

9780306475948 | 2 edition (Kluwer Academic Pub, March 1, 2001), cover price $140.00 | About this edition: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions.

displaying 1 to 1 | at end