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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
By Timothy L. Keiningham (editor), David Bejou (editor) and Lerzan Aksoy (editor)
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Bibliographic Detail
Publisher Routledge
Publication date November 13, 2006
Pages 144
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780789034359
ISBN-10 0789034352
Dimensions 0.75 by 6.50 by 9 in.
Weight 0.90 lbs.
Original list price $140.00
Summaries and Reviews
Editions
Hardcover
Book cover for 9781138139435
 
With Timothy L. Keningham (other contributor), Lerzan Aksoy (other contributor) | from Routledge (January 20, 2016)
9781138139435 | details & prices | 156 pages | List price $165.00
The price comparison is for this edition
from Routledge (November 13, 2006)
9780789034359 | details & prices | 144 pages | 6.50 × 9.00 × 0.75 in. | 0.90 lbs | List price $140.00
Paperback
Book cover for 9780789034366
 
from Routledge (November 13, 2006)
9780789034366 | details & prices | 144 pages | 6.00 × 8.50 × 0.50 in. | 0.54 lbs | List price $45.00
About: Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed.

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