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Bibliographic Detail
Publisher
McFarland & Co Inc Pub
Publication date
August 16, 2011
Pages
190
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780786459445
ISBN-10
0786459441
Dimensions
0.75 by 6 by 9 in.
Weight
0.60 lbs.
Original list price
$40.00
Subjects
Summaries and Reviews
Amazon.com description: Product Description: The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
Editions
Paperback
The price comparison is for this edition
from McFarland & Co Inc Pub (August 16, 2011)
9780786459445 | details & prices | 190 pages | 6.00 × 9.00 × 0.75 in. | 0.60 lbs | List price $40.00
About: The influence of dance upon consumers has long been understood by advertisers.
About: The influence of dance upon consumers has long been understood by advertisers.
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